An Apple a Day Keeps the Doctor Away (Media Meditation Five)

From tape players to ipods, cassettes to mp3 files, and burning CDs to Limewire, music technology has made a great leap in the last decade. Out of all the recently developed technology "Apple's iPod [is] the leading portable music and video player" which "began a revolution in digital music"(79).

Now, anyone who has an iPod can download music, podcasts, games, and videos to watch/listen to at any time.

Out of the triune brian, iPods effect the limbic system for two main reasons:

1. The most obvious is how music effects the limbic brain. Since the limbic system supports a variety of functions including emotion, behavior, and long term memory it responds quite strongly to music.

2. The second way is how Apple is able to market the iPod and its components. The flashy, bold colors and print draw the eye into advertisements. The branding of the Apple icon is also key to creating a popular brand that is recognizable.

The reality construction/trade-off of the iPod is that their advertisements excludes people who own PCs. Only recently did Apple begin adding in that iPods were compatible with PC and other non-Mac computers. However, there is still a great deal of company rivalry between Mac and PC. I must say that Mac is doing a much better job of using 29 T.O.P.s to further their company, some of which are name calling, humor, group dynamics, beautiful people, and bribery.