A Helping Hand

So far the four tool sets and I have been getting along great (even though they are not laminated and in my shower...). They've really allowed me to understand media not only from an viewer's perspective but from an advertising standpoint. Now when I see a commercial or advertisement I'm able to recognize why it is or is not successful.

Here are some great commercials:

This was one of the most talked about fashion advertisements of its year. While it is extremely disturbing it got people talking, which is the point of marketing. Calvin Klein was extremely careful about the exposure of this ad, after 3 days the company pulled it from the mainstream media, but the public interest remained.